The quest for a whiter shade of pale - Yahoo! News: "ot for Margaret Qiu. She and thousands of other Asian-American women are going to great lengths to avoid the sun--fighting to preserve or enhance their pale complexions with expensive creams, masks, gloves, professional face scrubs and medical procedures.

For them, a porcelain-like white face is the feminine ideal, reflecting a long-held belief that pale skin represents a comfortable life. They also believe it can hide physical imperfections."

if you look at my arms, they are lily white as well!